Re-targeted banner ads remind viewers about products they had earlier considered for purchase. But merely reminding viewers is effective only for low-value impulse purchases. For high-value products, the viewer needs to be given more information and persuaded to re-engage with the brand. Relona's video technology can persuade viewers across multiple views of a banner over different websites. Relona's ads can follow viewers across different domains, are compatible with IAB's SafeFrame technology, and are suitable for use in re-targeting systems.

Skipped In-Stream Videos

If users are given the option to skip an in-stream ad, then most users skip the ad. On the other hand, users dislike unskippable in-stream ads that are longer than 15 seconds. This presents a problem for brand advertisers — To communicate a complex message, the ad has to be long, but if the ad is long, it doesn't reach most users.

Relona's technology solves this problem. When an instream-ad is skipped, it jumps over to the right-column and continues to play as an in-banner-video from the point it was skipped.

Multi-Channel Compression for Crisp Text and Videos

Standard video compression algorithms make text and diagrams look fuzzy. The moving pictures might look great, but if the captions and the call-to-action look fuzzy, the ad will not perform well.

Relona's ad-format uses different compression algorithms for the text captions and a different algorithm for the video. So both text and pictures always look great.

Support for Mobile and Desktop

Relona has a proprietary video codec that runs on all major platforms, both desktop and mobile. Windows, Linux, Macintosh, iPhones, iPads, iPods, Android tablets, and Android phones are supported. Since Relona's codec is implemented in pure javascript, it auto-plays on platforms such as Apple Safari where auto-play video is otherwise disallowed. In addition, Relona has a proprietary animation engine that is supported across all the major platforms — including those without Flash. The video codec and the animation engine are implemented in pure javascript with an overhead of less than 17K. No browser-plug-ins are required.


Empowering TikTok Creators: Tok Live's Path to Censorship-Free Broadcasting and Advertising Solutions

In the ever-evolving landscape of social media and content creation, TikTok has emerged as a global phenomenon. Its dynamic platform allows creators to express themselves, connect with diverse audiences, and share their creativity through short-form videos. However, as the popularity of TikTok has grown, so has the scrutiny and censorship faced by creators. Enter Tok Live, a groundbreaking platform that empowers creators to break free from the limitations of censorship, offering unparalleled broadcasting opportunities and innovative advertising solutions. In this article, we'll explore how Tok Live is revolutionizing the world of content creation and advertising.

The TikTok Revolution

TikTok has undeniably revolutionized the way we consume and create content. With its short and engaging videos, it has become a hub for creativity and self-expression. Yet, the platform's dynamic nature and the diversity of its user base have led to increased scrutiny and censorship, limiting the freedom of creators.

Breaking Free with Tok Live

Tok Live is a game-changer in the world of content creation and advertising. It offers creators a censorship-free environment where they can unleash their creativity without restrictions. Here's how Tok Live empowers creators:

Censorship-Free Broadcasting

Tok Live allows creators to broadcast their content without fear of censorship. This means that you can share your thoughts, art, and ideas without limitations, fostering a truly open and creative space.

Interactive Storytelling

Tok Live encourages creators to dive into immersive and interactive storytelling. Whether you want to share your journey, educate your audience, or entertain with innovative narratives, Tok Live provides the canvas for your creativity.

Real-Time Engagement

Engaging with your audience in real-time is essential for content creators. Tok Live enables live interaction, Q&A sessions, polls, and quizzes, allowing creators to build a loyal and engaged community.

Innovative Advertising Solutions

Tok Live doesn't stop at empowering creators; it also offers unique advertising opportunities. Brands can leverage Tok Live's engaged and creative user base to deliver their messages in innovative and impactful ways.

Success Stories

The impact of Tok Live is evident in the success stories of creators and brands who have embraced the platform:

Creator A

Creator A used Tok Live to broadcast live nude art sessions, connecting with a global audience and gaining a dedicated following. The freedom to express themselves without censorship was crucial to their success.

Influencer B

Influencer B collaborated with brands on Tok Live to create interactive campaigns that encouraged viewers to participate in challenges and share their experiences. The engagement and reach exceeded their expectations.

Embrace the Tok Live Revolution

In a world where creative expression and freedom are paramount, Tok Live stands as a beacon of empowerment for creators. It's not just a platform; it's a movement that is redefining content creation and advertising.

Embrace the Tok Live revolution and experience the freedom to create and engage with your audience without limitations. Whether you're a creator looking to express yourself or a brand seeking innovative advertising solutions, Tok Live is your path to a censorship-free and creative future. Join us in shaping the next chapter of content creation and advertising on Tok Live, where the possibilities are endless, and creativity knows no bounds.

Read More: Relona Blog


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Use of an alternative call-to-action, scroll-response, banners that continue across pages/scrolls, skip-to-banner, and other technologies described here are covered by Relona's Intellectual Property.